Like a lot of producers, I caught the production bug a long time ago and have never recovered.

Starting as a PA, I worked on features, music videos, documentaries, and live TV with stops including The Apollo Theater and Paisley Park. I’ve produced advertising for a wide range of brands including Walmart, Target, Estée Lauder, GAP, Macy’s, Vera Wang, Zales, Harley Davidson, IKEA, and Porsche.

A good producer grounds themselves in the media strategy and business goals of a project, evaluates resources, establishes priorities with the creative team, finds appropriate partners and executes smartly against all of the above. I take pride in delivering content that my team can be proud of, whatever the budget or demands.

Not a bad editor, I’m pretty handy with the Adobe Suite and have some coding chops as well.

When I’m not producing, you can find me catching movies (preferably in a theater), running or biking around Lake Nokomis, and during the summers I hold down left field for the Mill City Blue baseball team.

Below are some places I’ve worked, and a little bit more about my experience if you’re interested.

Thanks for stopping by!


Work:

Executive Producer –


Freelance Producer 2024:   Lead agency producer at Mono on Macy’s 2024 Holiday Campaign directed by Stacy Wall and starring Alison Brie and Matt Bush.


Peterson Milla Hooks 19-Present:   Lead a staff of producers to create content for national brands including Walmart, Zales, Estée Lauder, Purple LLC, Balsam Hill, Kohl’s, Vera Wang and others. Negotiated rights for music, photography, and talent for omni-channel fulfillment including multi-service contracts. Managed productions that included volumetric stages, the bolt camera, and successful implementation of on-set procedures to continue shooting during Covid pandemic. Evaluated and addressed creative IP concerns including AI generated imagery.

Senior Producer –


Peterson Milla Hooks 09-19:   Lead producer on marquis projects for clients including Target, Kmart, and GAP. Responsibilities included negotiating over-scale performers and artists, music licensing, international production, identifying and addressing IP issues, and working with celebrity talent. Developed branded video content delivery platform which improved agency client-side visibility. Created proprietary calendar software that improved efficiency and speed of internal project scheduling.


Martin Williams 07-08:    Produced work for clients including Hoover, Cargill, Pfizer, Payless, and the Minnesota Timberwolves that included negotiating celebrity performers, high profile music licensing, and international production.


Carmichael Lynch 98-06:   Lead producer on content for agency clients including Harley-Davidson, Gibson Guitars, IKEA, and the launch of the Porsche Cayenne SUV. Expanded agency creative offerings by editing concept reels in-house. Managed production insurance claims to recoup costs for client. Awards include AICP MOMA, One Show and D&AD.

Line Producer –

Best Buy Company 94-98:  In-house producer for Best Buy TV spots and video kiosk content. Responsibilities included budgeting and line producing award-winning commercials, overseeing all expenditures while supporting in-house creatives and directors. Booked crews and EQ directly in multiple cities. Oversaw team of producers on multi-million dollar in-store video kiosk project that created hundreds of content clips educating customers on product features.

Accountant –


Warner Brothers 93:  Ensured accurate payment of 2M dollars in wages under union contracts including IATSE, Teamster, and SAG for the feature “Grumpy Old Men”. Developed system to quickly compare time cards to production report entries, and assisted in wage calculations for Force Majeure claim. Received a letter from Warner Brothers offering an accounting position on future films.

Coordinator / Office Assistant 89-93 –


Little Big League – Caste Rock Entertainment – Office Assistant


Untamed Heart – MGM Studios – Office Assistant and Script Supervisor 2nd Unit


Paisley Park Productions – Music videos and other film projects for Prince


MTV –  Live Super Bowl Music Performance featuring Will Smith – Production Assistant


New Music Report – Apollo Theater, NY – Audio Assistant

 

Education:

Carleton College, Northfield, MN – BA Cum Laude English with film concentration

New York University, New York – 3 years graduate film production program

 

Some Other Skills:

AI Image Generation

Proficient editor: Final Cut and Premiere.

Adobe CC Suite: Photoshop, Illustrator, After Effects, Motion and InDesign.

Web design: HTML, CSS, Javascript, PHP and interactive video.